Choice Work

Close-up of a bus shelter with a DCSEU ad in it readng Don't Sweat It — Switch to a smart thermostate now

Make the Switch

Design Choice concepted, art directed and created a marketing campaign for the DCSEU encouraging DC residents to take advantage of their programs and switch to energy efficient products. The campaign included creating a relevant and easy to remember vanity domain with a campaign landing page. The campaign ads were created for and appeared in DC area bus shelters, Metro stations, newspapers, and the web.

  • marketing campaign design,
  • branding,
  • art direction,
  • advertising design

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