Choice Work

The DCSEU logo consists of two overlapping drop-like shapes, one blue and the other yellow. Where they overlap they create a green path. The words DC Sustainable Energy Utility are set in a san serif typeface to right of the mark.

DC Sustainable Energy Utilty

Design Choice created the brand and visual and marketing concepts that powers the sustainable energy program. We expanded the brand to the program's website and annual report.

  • brand design,
  • creative direction,
  • logo design,
  • web design,
  • report design
The stationary set including letterhead, business card, envelope and the Brand Guide book. All items are neatly arranged and aligned on a yellow background. A Mac laptop showing the DCSEU landing web page with a full width image of a smiling couple in front of DC row homes. Next to the couple, the headline is set in a geometric sans serif type: ‘Your path to saving energy’. Under the image is the headline ‘For the District, By the District’ with energy saving stats beneath it. The mostly white cover of the DCSEU annual report has a word cloud of DC neighborhoods in grey and the title ‘Model City for Sustainability’ in Green. The report is landscaped letter sized, saddle stitched on a blue background. Interior spread of the DCSEU annual report showing the Empowering the neighborhood section, including a large image and a word cloud of stats. Interior spread of the DCSEU annual report showing the a section about solar energy, including a page of body copy and a word cloud of stats. Interior spread of the DCSEU annual report showing a small business case study.

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