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Close-up of a bus shelter with a DCSEU ad in it reading Don't Sweat It — Switch to a smart thermostat nowClose-up of a bus shelter with a DCSEU ad in it reading Don't Sweat It — Switch to a smart thermostat now

Make the Switch

Design Choice concepted, art directed and created a marketing campaign for the DCSEU encouraging DC residents to take advantage of their programs and switch to energy efficient products. The campaign included creating a relevant and easy to remember vanity domain with a campaign landing page. The campaign ads were created for and appeared in DC area bus shelters, Metro stations, newspapers, and the web.

  • Brand Design,  
  • Marketing Design,  
  • Advertising Design,  
  • Art Direction,  
  • Campaign Design  
Set of three ads for the DCSEU campaign. The first is black with a yellow headline saying Don’t get caught in the dark, a blue light chain dangles from the top. The second is blue with a white headline saying Don’t Get Cold Feet with a snowflake with a smart thermostat center at the top. The third is yellow with a red headline that reads Don’t Sweat It with a sun with a smart thermostat center at the top.A wide shot of a bus stop in front of an old brick building with a DCSEU ad in it reading Don't Sweat It that has a sun with a smart thermostat center at the top. In the background there are people walking down the street.A closeup of the cover of the Express newspaper with a black Don’t Get Caught in the Dark ad, and a wide shot of the Express distribution box with the cover showing in the window. A Mac laptop with the Make the Switch landing page on it. The left half is black with a yellow headline saying Don’t Get Caught in the Dark, a line drawing of a blue light fixture with a chain hangs at the top. The right side is yellow with a red headline that reads Don’t Sweat It with a sun with a smart thermostat center at the top.

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