Founded by women
working for equality.

Design Choice is a full service graphic design studio in Washington, DC. We work with clients to make the world a better place, by encouraging entrepreneurial endeavors, advancing social justice or women’s causes, and supporting women in leadership positions. We invite communications and marketing decision makers to consciously choose women for their creative work.



Branding & Naming
Web Design
Web Development
Advertising & Marketing
Publication Design
Direct Mail
Social Media Graphics
& Strategy
Content Development

Who We Are

Becca Gurney and her creative collaborators came together in late 2016 with the shared vision of a creative studio that celebrates, elevates, and empowers; Design Choice was born. Our goal is to create a complete circle of equality and advancement; we focus on hiring and paying women at a rate equal to our male counterparts and supporting a client base that advances women in leadership, progressive causes and entrepreneurialism.

Our innovative, talented, women-owned and operated communications studio, is not only a strategic choice, but an empowering one. We help make good design choices that are instrumental in creating good in the world.