Choice Work

March for Racial Justice Logo consists of a black quote mark and a black fist having a 'conversation'; a lightning bolt is created by their negative space. The word is typeset in a geometric san-serif typeface and colored red.

March for Racial Justice

Design Choice created the brand and visual experience that reached 25,000 marchers in DC, along with thousands more at 18 sister marches across the nation. The campaign included web, print and social media.

  • Brand Design,  
  • Marketing Design,  
  • Web Design,  
  • Creative Direction,  
  • Logo Design,  
  • Signage,  
  • Social Media Graphics,  
  • Web Development  
Landing page and supporting page designs for the M4RJ website. The home page has a red tinted header image of protesters with the M4RJ logo in white on top of it. Below the image reads “Our vision is to create a just and equitable future for communities of color.” The supporting page describes the event as a “March with a Mission”.A set of 3 t-shirt designs created for M4RJ: First is white with red “#M4RJ” large across the chest, in between black bars. Second is a white shirt with the March for Racial Justice logo mark fists in Black. The third is similar to the first but a red shirt with white lettering.A graphic map of the march route from Lincoln Park to the MallA collage of two images: rally goers holding signs; and organizer Dorcas Davis speaking from the state wearing the March for Racial Justice t-shirt with the fist logo mark on it.A white iPhone showing an M4RJ instagram post of a Maya Angelou quote in white san serif type on a red background. Six additional sample instagram post designs are arranged to the left of the iPhone, including more quotes, invitations to sister marches and announcements of the guest speakers for the march.A black and white close up of a hand holding a color flyer for the march, announcing the date, time and location. Anda Press Release statement from the M4RJ organizers on the M4RJ letterhead.A woman walking in front of a series of promotional wheat-pasted posters for the March for Racial Justice. The posters alternate red and and white, announcing the date and time and the founding principles of the organizers.Two images of rally goers and marchers holding signs.

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