Public Policy and Education Fund of New York
Design Choice created a brand strategy, brand guidelines, and a website for the Public Policy and Education Fund of New York. The expansion of the brand expresses the progressive, grassroots beginnings of the organization and its family of programs, while digging into it being a research and policy forward group. We first administered a brand survey and analyzed and consolidated the results to create a brand strategy. Then we created a brand guide to help staff talk about and visually represent the organization. The updated website design uses those guidelines and makes programs and resources more accessible and easy to find.