Choice Work

< prev next >

A portion of the handlettered cover to the annual report, reading: Together with the DCSEU, the district has the power to go beyond energy savings, to ensure a clean energy future.

People. Power. Progress.

Design Choice concepted, art directed and created the brand marketing campaign, telling the economic development and sustainability program’s success stories. The campaign appeared in DC bus shelters, Metro stations, newspapers, and the on web. The concept and visual voice of the campaign was expanded into the annual report, highlighting the year of success.

  • Brand Design,  
  • Marketing Design,  
  • Publication Design,  
  • Art Direction,  
  • Advertising Design,  
  • Campaign Design  
A series of four advertisements featuring participants in the DCSEU's programs. Handlettered testimonials surround each of them. First, a group of three men from Greenscapes Environmental stating: Together with the DCSEU, we have the power to grow our company; with the tagline: People. Power. Pride. Second, a man smiling at the camera stating: Together with the DCSEU, I have the power to succeed at my new career; with the tagline: People. Power. Potential. Third, the owner of Right Proper Brewing smiling at the cameral with his hands in his pockets stating: Together with the DCSEU, we have the power to build a sustainable business; with the tagline: People. Power. Passion. Lastly, the principal of a KIPP DC school surrounded by three students smiling at the camera stating:Together with the DCSEU, we have the power to invest even more in our kids and classrooms; with the tagline: People. Power. Promise.Image of bus shelter poster, featuring a man smiling with his hands in his pockets. He stands against a while wall and is surrounded by blue hand lettering featuring his testimonial about using the DCSEU workforce development programs.An animated GIF of the handlettered campaign taglines: People. Power. Progress/Potential/Passion/Pride/Promise/Performance.The cover and an interior spread from the DCSEU’s annual report utilizing the handlettered statements and photographic portraits from the ad campaign.An interior spread from the annual report. The pages are dark blue with white typography. The headline is hand lettered and reads: People. Power. Progress. A cutout image of solar panels runs across the bottom of the spread with hand drawn action lines emanating from it.A yellow interior spread from the annual report. The headline is hand lettered and reads: People. Power. Performance. A cutout image of a new residential building comes into the spread from the left, with hand drawn action lines emanating from it.

< prev • home • next >